What Is the Role of SEO in Digital Marketing?

If you Google “Kinsta,” you can see that our Twitter, Instagram, and Youtube profiles all rank on the first page. If you’re very active on Twitter, you may also qualify for a special search result featuring your 3 most recent Tweets, as seen in the Kinsta brand SERP. Using social media profiles can be an instant win for your brand and require minimal effort.

Optimize Old Content For User Intent

In the past, we have seen posts trending on these sites immediately start ranking on page one of Google. After they’re no longer trending, these posts’ rankings tend to fluctuate and eventually settle down to where they’re going to rank more long term. You can use a free tool like Namechk to see which names are available across all social media networks. As a side note, check out this guide if you still need a little help coming up with a name for your blog.

The 8 SEO Trends That Will Shape Search in 2025

From semantic search to featured snippets to AI results, the space keeps evolving. Overall, technical SEO is a foundational component of an SEO strategy that supports your on-page and off-page SEO efforts. And with the rise of ChatGPT and AI, it’s only going to grow and become even more important. In fact, I would go as far as saying it’s the best time to get into SEO. It’s like they took a little bit of what Efficient App BHS Links is doing, a little bit of what G2 is doing, and a little bit of the traditional coupon website.

You probably already have sitelinks underneath your result when you search for your brand in Google. For example,  I wanted to get in the Featured Snippet for the keyword “nofollow links”. These two tools will tell you how you can improve your site’s specific pagespeed issues. Learn everything you need to know about search engine positioning (and why it’s important for SEO). Ensure your website offers a good user experience for all screen sizes and fast loading times.

The company has been in business for over 20 years and has generated over 250,000 leads for clients. SEO Brand is a self-proclaimed lead generation and e-commerce expert, and they can work with small and large brands if your goal is to get leads. Sure Oak provides a variety of SEO services to ensure your site is optimized for national and local audiences. To that end, the company focuses on a blend of link building, content creation and technical SEO.

Embracing Google Business Profile optimization is the final polish that ties your local SEO strategy together and can be a true game-changer. Before crafting content or chasing backlinks, ensure your website’s technical setup is airtight. Google prioritizes sites that load quickly, function smoothly, and cater to mobile users—especially for local searches. Local SEO and general SEO share a common foundation but differ in focus.

• For example, they could opt to use the “fiberglass pool prices” or “fiberglass pool cost” to achieve additional rankings for the overall keyword of fiberglass pools.
• To optimize for GEO, ensure your content is clear, concise, and structured.
• While print ads have their place in specific strategies, SEO offers a far more versatile, cost-effective, and far-reaching approach.
• Set the time range to the latest full month and check the “Organic Search” row to see how many visits your site got from search.

SEO stands for Search Engine Optimization and is a marketing technique focused on optimizing your website to get it to rank as one of the top results on search engine results pages. Through a number of tactics and tools, you can organize your website in a way that search engines understand and choose to show to their users. To begin executing a linking strategy, establish a presence on social media platforms and local business directories. The links you generate from social media sites may not give you a boost in search engines, but they can help with making your website more visible. For example, Original Duckhead publishes blog content about sustainability that extends beyond its product offerings to position itself as a leader in the space.