SEO Basics: Your Guide to Ranking #1 on Google

Lastly, remember that tools provide aggregate data of the same search terms SEO Anomaly with measurable search volumes, which they obtain from different data providers. Ideally, you should target relevant keywords with the highest search volumes. However, it is important to assess the competition around that search term.

Key Elements of a Successful SEO Strategy

The user reported an 800% click increase after adding relevant internal links to a page that was struggling with traffic. If I were building a product page for Marketing Hub, I would be able to answer these questions favorably. Marketing Hub is free, small businesses can use it, and it’s useful for digital marketing. We don’t need to use any fancy tools yet, though you’re welcome to use them if you’re familiar with SEO tools. With Semrush, for instance, you can look at the exact number of searches a term receives and an estimation of how difficult it’d be to rank on the first page. An SEO strategy is essential because it helps you stay on track when creating content.

• When it comes to localized content, the most common mistake we see businesses make is creating duplicate content.
• We prioritize deep partnerships with our clients so that we can deliver the results they need, faster.
• But, you can increase your chances of improving off-page SEO simply by creating quality content that others will find valuable.
• So, it might surface more up-to-date, trending topics, but without the data of a tool like Semrush.

To give an example, imagine someone searching ‘best CRM software,’” says Goodey. For context, some SEO specialists experiment with black hat SEO for their own test websites. Through testing, these SEOs can demonstrate proof of concept and learn how to safeguard their client’s websites based on their experimentations. They look for vendor suggestions and even specific business addresses.

Surfer’s on-page optimization suite saves you time, resources and money without compromising on results.

So you can see exactly what you’re doing well, and what you need to improve. This is super useful for quickly understanding the structured data setup of a competitor without running it through a dedicated schema tool. Or for troubleshooting international SEO issues on a client site. If you have an article about a certain keyword cluster, Keyword Insights will show you which keywords are best to optimize for. Honestly, I find myself going back and forth between these two tools from time to time. But if I’m analyzing specific areas of a site, like an ecommerce website’s product pages or blog, I can simply paste in a list of key URLs.

This includes elements like external links, social posts and other website promotion methods. It’s important to note that Google does not release specifics about their algorithm or process, so it’s impossible to know exactly what factors impact indexing and rankings. SEO, therefore, isn’t a perfect science and even when it seems that all optimizations have been implemented, it often requires patience and continual tweaking to see results. Once you have the foundations of your site ready, you’ll need to pay attention to many small details such as metadata and linking, which can help improve your rankings. This article will cover what it takes to implement those details and make sure that they are meeting SEO standards and eventually SEO ROI. We suggest using a website builder like Wix, which enables simple site updating and has built-in SEO tools.

If I were trying to launch HubSpot for the first time, I would look up “marketing software,” our product’s head term. Focus on helping them, always, and not just gaming the algorithm. Your goal isn’t just to rank highly — it’s to get the right content in front of the right people. Focus on building relationships with journalists rather than just asking for links.

So it’s no wonder that business and website owners everywhere do what they can to make their information findable on Google. Which is exactly what SEO is—the practice of optimizing your content to appear higher within search results. As part of the Search team, she enjoys creating content that helps you master SEO.