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You’re investing in search engine optimization for a reason — and it’s most likely to drive revenue. Tracking your organic conversion rates will help you understand SEO’s bottom-line impact, whether it’s the first or last touchpoint before a conversion. Another advantage of monitoring your website’s organic performance through SEO analytics is the valuable insights you learn from the data. From user behavior to results about your campaigns, your SEO analytics give you the information you need to make data-backed decisions about your campaign. Discover how SEO analytics can optimize your website’s performance with our step-by-step guide to tracking, reviewing, and using your SEO data to fuel your growth — online and offline.

More free SEO tools

• Our keyword ranking is established as a real search engine could do.
• The premium version starts at $50 per month (billed annually) and gives you access to all the data provided by the tool.
• The audit will also look at Google AMP, JavaScript errors, GZP compression, optimized images, minification, deprecated HTML, inline styles and more.
• While featured in many SEO tools list roundups for its tracking capabilities, potential customers should research recent user experiences regarding support before committing.

Try SEO Anomaly not to include numbers, underscores, or random letters as it can make your domain hard for Google (and users) to understand and remember. SEO.com is an award-winning SEO agency with decades of experience helping clients earn a higher return that grows their bottom line with search. From providing one-on-one SEO consulting to complete do-it-for-you SEO strategy management, our SEO specialists can help you turn the search results into a revenue driver.

Phase #2 – Set up SEO measurement & testing

Ensure your business is listed in local directories and citation sites with consistent NAP information. This reinforces your business’s credibility and improves local search rankings. Engaging, informative, and well-written content attracts more visitors and encourages them to spend more time on your site, which search engines interpret as a sign of quality and relevance. Essentially, search engines scan, or “crawl,” billions of web pages by following links from one page to another. As they navigate these pages, they index the content found on them, storing vast amounts of data in massive databases.

Analytics requires both a high level of skill and a fair amount of time. So when you think about how new projects need major measurement implementation or overhaul, $3k/mo is about as low as you can go while still creating effective feedback loops. Please notice that I talk about engaged organic traffic first, not ranking position. The rising dominance of featured snippets and AIO in Google Search has created position 0, and made positions 1-3 less visible. Ranking positions do matter, of course, so we consider them a stepping stone metric. What I particularly appreciate is how granular you can get with the analysis.

We’ll break down each step, offer practical tips, and provide relatable examples to make everything as clear as possible. By the end, you’ll have a good grasp of SEO analysis and how it can benefit your online presence. By leveraging Looker Studio to consolidate and visualize SEO data, you can gain valuable insights, make data-driven decisions, and effectively communicate their SEO efforts and achievements. While GTmetrix is free, they offer paid plans starting at $5/month.