How to Do an SEO Audit as a Beginner And the Tools to Use

It also includes a URL inspection tool that can help you understand how Google sees a particular page. And find any issues that might prevent the page from being indexed. Or visit the “Optimization Ideas” tab to see a list of all recommendations you can implement to improve your site’s on-page SEO. Once Site Audit completes an audit, it generates a detailed report you can review to go over all the issues detected. To help you choose the right SEO audit tool for your needs, let’s go over some tips and our top eight SEO audit software picks. Sometimes, your meta data will be problematic; it could be too long, too short, or otherwise inefficient.

Optimize your on-page SEO

We’ll take care of implementing technical SEO optimizations, like creating and submitting site maps and improving your page load speed, so you don’t have to. Our national SEO services help you reach searchers actively looking for your products or services all across the SEO Anomaly entire U.S. With our team by your side, you’ll be able to reach your audience in all 50 states in no time.

Grow your website with an SEO audit

It also has the same number of pages with an empty or missing meta description and thousands with a missing or empty H1 tag. It’s important to ensure that the most important pages you want indexed are included in your sitemap. To check that everything works as it should, install Ahrefs’ SEO Toolbar, type each URL version into your browser, then check the HTTP headers to ensure they all redirect to the same “master” version. To check for manual actions, go to the Manual actions report in Google Search Console. The fastest way to check whether you’ve been hit by an update is to plug your URL into Ahrefs’ Site Explorer and see if any traffic drops align with an update. Here are the features that makes AIOSEO the most powerful and user-friendly WordPress SEO plugin in the market.

• Local SEO involves the set of practices to help your business rank in local search.
• Otherwise, they could damage your reputation and make your ranking situation worse.
• A well-structured website is easier for both users and search engines to navigate.

The basic plan limits how many keywords you can track, for example, so it might not be the best choice for larger websites. Morningscore also only integrates with Google, so you’ll miss out on data from users who prefer other search engines like Bing, Yahoo, or DuckDuckGo. Getting your website to rank in Google is harder and more competitive than ever. There are many factors such as on page content, performance, social factors and backlink profile that search engines like Google use to determine which sites should rank highest. There are several files on your server — like .htaccess, robots.txt and sitemap.xml to name a few — that dictate how search engines access and index your content. Optimizing these files, so they are configured appropriately, can have a huge impact on your rankings (which is why we prioritize them as a part of our technical SEO audit services).

Duplicate versions of a site occur when multiple URLs or domains display identical or near-identical content. Duplicate versions of a site typically happen with the variations listed below. The Search Atlas Schema Markup Generator Tool helps you create accurate JSON-LD markups for your website, including all required and optional item properties.