How to Rank Higher on Google in 2025 14 Steps

Sure, you can still use synonyms, but you’ll need to use LSI keywords too. The reason for this is that search engines evolved over time. Nowadays, you no longer need to be guilty of keyword density just so that Google will grasp what your page is all about. If for some strange reason you don’t have HTTPS yet, make it a priority to get an SSL certificate in 2024 to authenticate the identity of your website.

First, make sure that your keyword is toward the beginning of your title tag. So if you want to rank higher in Google in 2025 and beyond, you’ll love this new guide. This kind of result instantly improves any company’s CTR among their peers and brings a bunch of fresh clicks. Google Maps Ads is not an organic way of promotion, however, you can still use it as a means of traffic acquisition. Keep in mind that the Google Maps API is not free for heavy usage. Still, adding Google Maps on your About and Contact pages (or whatever couple of pages you need) is absolutely viable.

As I’ve mentioned above, reviews do impact your Google Maps SEO and your rankings in the local pack. First and foremost, you can encourage your clients to leave reviews. You can launch a campaign on social media, offer a discount, or just email them to ask their opinion on your business and ask them to rate you. User-generated content—like customer reviews, photos, and the Q&A section on your Google Business Profile—can also make or break your prominence. If enough people mention your “fantastic brunch” or “24/7 emergency service,” Google may start ranking you higher for those specific terms.

Improve Website Loading Speed

So it’s not surprising that getting your business listed in relevant online directories is a local ranking factor. Catering to search intent, answering some People Also Ask questions in your content, and picking 1 way to improve on top-ranking articles, will put you in good stead. Ranking higher on Google starts with getting a basic understanding of what keywords are. You’ll discover interesting ways to create quality content that satisfies searchers and gets Google’s attention. All the top-ranking pages for “backlink checker” were free tools.

The platform allows for various optimizations, such as editing the title tags, meta descriptions, and URLs for your products and pages. You can also improve site speed, make use of blogging capabilities, optimize images, and build backlinks to enhance your store’s SEO. Additionally, the app gets your store information to search engines using JSON-LD data already structured in the way search engines need. For more opportunities to optimize for Google’s ranking factors, follow our easy 10-step SEO audit, or you can use our free Website Grader tool to do it for you.

If freshness is important for your keyword, you may rank higher by refreshing your page. This performed OK and ranked for years in positions #6–10—but it never cracked the top five. For that reason, if you want to rank higher, you need to be methodical. Start by working on the easy things that are within your control, then move on to more challenging things if needed. Remember, though, it all starts with getting your blog or website to show up on Google in the first place.

• Start by working on the easy things that are within your control, then move on to more challenging things if needed.
• Internal links are links from one page on the same domain to another.
• Studying reviews will help any app discover more keywords to rank for or optimize its copy to best match users’ language.

How to rank YouTube videos on Google

Just like with backlinks, the top results tend to have more linking domains than those towards the bottom of the first page. We found that domain diversity has a substantial impact on rankings. In other words, it’s better to get 10 links from 10 different sites than 10 links from the same domain.

These promotions can be anything from buy-one-get-one-free offers, to discounts on specific products. If you want to be at the top of these maps results in a specific area, then Google Maps offers paid local search listings. Website responsiveness means that a website functions consistently across any device or screen size. As Google Maps business listings contain a link to your website and nearly 60% of Google searches occur on mobile devices, having a responsive website goes without saying.

Scroll down to the “Queries” table to see a list of keywords your website ranks for. Their Rank Tracker tool requires a login and a subscription, but it is well-known for strong backlink analysis and competitive research features. It comes with a suite of SEO tools from BHS Links site audits to keyword research. Keyword.com gave me a clear view of how a client’s store ranked in different neighborhoods, which proved to be a major advantage for local marketing strategies. For brick-and-mortar businesses or local SEO campaigns, rankings can differ significantly within a small area.

For example, famous museums, landmark hotels or well-known shop brands are also likely to be prominent in local search results. First and foremost, it’s important to note here that a Google Business Profile is a separate entity from a Google My Business account. The latter is used to gain access to and optimize the former. To create an account, head to Google.com/business and sign in with the regular Google/Gmail account you use for your business (as opposed to your personal Gmail, if you have one). Use different anchor texts, mostly descriptive text that gives readers and search engines an idea of what they’ll find when they click the link. Avoid the temptation to add links solely for the sake of quantity; each link should genuinely enhance users’ and Google’s navigation experience.