Rank Higher on Google Maps: SEO Guide to Google My Business

Broken links are one of the most common reasons for a less than ideal user experience. No one likes to click on a link hoping for more information, only to reach a page that doesn’t exist. And since user experience is crucial to improve Google rankings, you’ll need to resolve all of your broken link issues. There are several ways to improve site usability and improve your rankings, starting with mobile responsiveness. Make sure your webpages are designed to adapt to the devices used by people to access them.

• Introduced in 2015, it uses machine learning to better understand the connection between words’ physical and conceptual realities.
• While we’ve written a lot about the importance of backlinks, you should also focus on creating internal links.
• Adding an independent entry for each location-specific page will help make sure that they are crawled and indexed correctly.
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Enhancing User Experience

Having a complete maps listing will help boost your ranking, thus putting your business in front of more people when they perform searches in Google. Businesses can post things like current sales, store announcements, and the latest happenings in your business. It’s a great way to show Google that you’re an active participant on their search engine while also communicating with potential customers. Posting on your Google My Business listing is a great way to boost your ranking and local SEO. It shows that you’re an active business that wants to communicate regularly with your target audience. Staying on top of customer reviews also means flagging reviews that are spam.

Google SEO: Best Practices to Help with Search Ranking

Once installed, click on the Screaming Frog icon on your desktop to open the tool, enter the URL you wish to crawl and click on start. From there, you’ll see all the pages that have duplicate, common or unique content. Duplicate content is the bane to your SEO success, so you need to check your website to see if there are any duplicate pages. The greater the score, the better your website is in terms of SEO. ContentKing is a real-time SEO auditing platform that keeps you up-to-date on your technical, on-page, and off-page SEO performance around the clock. Keywords Everywhere is an SEO browser extension for Chrome, Firefox, and Edge.

This means your ad won’t be seen at the top by everyone who searches for the related keyword(s). After you’ve picked your easy-to-rank-for keyword, it’s time to do a bit more research. Choosing easy keywords will not only help you begin ranking, it will elevate the overall authority of your website, making it easier to rank for more difficult terms in the future. No matter how much content you create to target those keywords, you may never rank.

You can track organic search traffic from Google Images using the Search Console Performance report. The latest updates to Google Images tell us that relevance and quality are more important than SEO Anomaly ever. That means providing the search engine with as much context as possible. First of all, Googlebot needs to be able to crawl, index, and understand what your images are about.

And each one is recommended by Google in its guidance on improving local rankings. Other times you may want to delete the really poor performers or content that’s no longer relevant to your goals. If competing pages all load in roughly the same speed, then quality is going to influence rankings more than speed. Page experience is a Google ranking factor and rolls together several things like page speed, site security, and how well your site functions on a mobile device. In our next section we’ll include a way you can highlight your EEAT for readers and search engines. After you’ve chosen a keyword and scoped out search intent, you’re ready for the next step.