What is Search Engine Optimization And How to Do It?

When a user types a search query into a search engine like Google, the search engine looks at millions of entries to show the most relevant search results in decreasing order of relevance. They have their own algorithms of how they do it and those often keep changing. SEO is a long-term strategy, and results can vary based on factors such as competition and the current state of your website. Generally, it may take several months to see significant improvements in rankings and traffic. And now that Google sees those keywords in my content, they’re probably going to boost my rankings for those search terms.

By focusing on the users’ needs, you BHS Links can enhance the overall website experience and improve SEO by meeting search engines’ criteria for quality and relevance. AI SEO is important because AI usage is growing, with 1 in 10 U.S. users using AI first for online searches. While traditional search engines like Google still dominate search experiences, the growth of tools like ChatGPT is unprecedented.

Understanding and Catering to Search Intent for Target Keywords

Before we dive into how to do SEO, it’s worth taking a minute to understand how to track and measure SEO performance. This is never easy, and what we’ll cover here is a very high-level overview. If you can’t find it there, check site.com/robots.txt where it’s usually listed. If you’re setting up a new site, go with the clearest and most descriptive structure. If you’re working with an existing website, it’s rarely a good idea to change the URL structure; it may break things. More searches are now done on mobile than desktop.3 So it’s critical that your website is as pleasant to use on mobile as on desktop.

In the realm of SEO, content does more than just fill your web pages—it engages your audience, answers their questions, and solves their problems. When search engines like Google decide which pages to rank highest for a given query, one of the primary factors they consider is the quality and relevance of the content. They help ensure that your website and its content are visible, relevant, and accessible to your target audience through search engines. By understanding and strategically using keywords, you can significantly enhance your website’s potential to attract and engage visitors.

Organic ranking

Search engines prioritize businesses with strong local relevance, and having consistent information across directories helps improve rankings in location-based searches. While on-page SEO focuses on optimizing content, off-page SEO strengthens a website’s authority, credibility, and trust in the eyes of search engines. With 58% of searches coming from mobile devices, Google prioritizes mobile-optimized websites. Sites that don’t offer a responsive, smooth experience on smaller screens are penalized in rankings. The title tag should include the target keyword and provide an enticing reason to click on the link in the search results. From a frequency standpoint, organizations should leverage a keyword research tool to evaluate how often users search for particular terms.

• For this reason, Google typically considers the mobile version of your site for ranking purposes.
• Billions of searches happen every day on search engines like Google and Bing.
• To capture this audience, integrate natural language phrases and question-based keywords (who, what, where, when, why, and how) into your content.
• While search engines are getting better at recognizing images, there’s no guarantee they will be able to read and understand it just yet.

Search engine optimization has evolved from simple keyword tricks to AI-powered search results. To stay ahead, businesses must adapt, optimize, and evolve with changing search trends. Whether through SEO, PPC, or SEM, the right strategy depends on your goals. Back in the late 90s, when Google first launched in 1998, websites were ranked based on keywords.